Definition and Examples of a Lingua Franca

A lingua franca (pronounced LING-wa FRAN-ka) is a language or mixture of languages used as a medium of communication by people whose native languages are different. It is from the Italian, language Frankish and also known as a trade language, contact language, international language, and global language. The term English as a lingua franca (ELF) refers to the teaching, learning, and use of the English language as a common means of communication for speakers of different native languages. Examples and Observations Where a language is widely used over a relatively large geographical area as a language of wider communication, it is known as a lingua franca--a common language but one which is native only to some of its speakers. The term lingua franca itself is an extension of the use of the name of the original Lingua Franca, a Medieval trading pidgin used in the Mediterranean region. (M. Sebba, Contact Languages: Pidgins and Creoles. Palgrave, 1997) English as a Lingua Franca (ELF) The status of English is such that it has been adopted as the worlds lingua franca for communication in Olympic sport, international trade, and air-traffic control. Unlike any other language, past or present, English has spread to all five continents and has become a truly global language. (G. Nelson and B. Aarts, Investigating English Around the World, The Workings of Language, ed. by R. S. Wheeler. Greenwood, 1999)Even though everybody around the world speaks English--sort of--in their dealings with American media and business, politics, and culture, the English that is spoken is a lingua franca, a Bodysnatched English to be carefully scrutinized as to its meanings when it is used by a foreign culture. (Karin Dovring, English as Lingua Franca: Double Talk in Global Persuasion. Praeger, 1997)But what do we mean by the term English as a lingua franca? The term lingua franca is usually taken to mean any lingual medium of communication between people of different mother tongues, for wh om it is a second language (Samarin, 1987, p. 371). In this definition, then, a lingua franca has no native speakers, and this notion is carried over into definitions of English as a lingua franca, such as in the following example: [ELF] is a contact language between persons who share neither a common native tongue nor a common (national) culture, and for whom English is the chosen foreign language of communication (Firth, 1996, p. 240).Clearly, the role of English as the chosen foreign language of communication in Europe is an extremely important one, and one that is on the increase. . . . It is important to note that this means that both in Europe as well as in the world as a whole, English is now a language that is mainly used by bi- and multilinguals, and that its (often monolingual) native speakers are a minority. (Barbara Seidlhofer, Common Property: English as a Lingua Franca in Europe. International Handbook of English Language Teaching, ed. by Jim Cummins and Chris Davison. Springer, 2007) Globish as a Lingua Franca I want to draw a distinction between a language which is spread through nurture, a mother tongue, and a language that is spread through recruitment, which is a lingua franca. A lingua franca is a language that you consciously learn because you need to, because you want to. A mother tongue is a language that you learn because you cant help it. The reason English is spreading around the world at the moment is because of its utility as a lingua franca. Globish--a simplified version of English thats used around the world--will be there as long as it is needed, but since its not being picked up as a mother tongue, its not typically being spoken by people to their children. It is not getting effectively to first base, the most crucial first base for long-term survival of a language. (Nicholas Ostler quoted by Robert McCrum in My Bright Idea: English Is On the Up but One Day Will Die Out. The Observer, October 31, 2010) Cyberspace English Because the cyberspace community, at least at the moment, is overwhelmingly English speaking, it is appropriate to say that English is its unofficial language. . . .The colonial past, imperialistic stealth, and the emergence of other language blocs in cyberspace as it grows will minimize in due time the preeminence of English as the de facto language of cyberspace. . . .[Jukka] Korpela sees another alternative to cyberspace English and a constructed language. He predicts the development of better language machine translation algorithms. Such algorithms will result in efficient and sufficient quality language translators, and there will be no need for a lingua franca. (J. M. Kizza, Ethical and Social Issues in the Information Age. Springer, 2007)

Movie Analysis The Movie - 902 Words

If a film fails to capture the theme it attempts to portray, then what is the film actually about? One would hope a film titled Transcendence would provide a unique and original story for its audience. Instead, Transcendence is plagued with a weak script and terrible acting. The film is difficult to follow due to its lack of flow and the cinematography feels dated, filled with cheap CGI (computer-generated imagery) effects and poor lighting. The solid cast and a promising new director unsuccessfully captured the overall message of the script. In a movie where â€Å"love† serves as the main motive behind the main characters’ actions, one can’t help but notice the movie itself felt cold and emotionless. The plot twist at the end of the movie not only clashed with the main character’s actions, but it also failed to muster up a significant emotional connection to the audience. Transcendence collapsed when it attempted to connect emotionally to the audience. Th e main character, a genius scientist with no interest in saving the world, is a difficult person to relate with. Instead of spending his dying days with the person he loves, is choice to upload his consciousness in order to continue his work comes off as selfish and arrogant. The impending death of oneself or a loved one usually results in the attempt of reconciliation and intimacy between those who are closely affected by the death. When my grandmother was dying of cancer, she spent her last days with her loved onesShow MoreRelatedMovie Analysis : Movie 991 Words   |  4 Pages Film Analysis #3 The movie is an excellent portrayal of the current situation of our lifestyle in this generation. To be frank, it is a deep movie that has humor to help captivate and keep the attention of the audience drawn in. The movie starts of in the beginning with a man named Theodore and is life is currently empty of void of purpose and love. His life is mundane and he does not know what to do. There is flashbacks of what we can quickly determine what seemed like his former wife but theyRead MoreMovie Analysis : The Movie Crash 1662 Words   |  7 Pagesyou need to know in a short amount of time.When it comes to the textual analysis of it all it all depends on how the script is written not only that but how the script is played out in the film. In the textual analysis of a film you have to really pay attention to the environment during the film. You have to pay attention to the race in the film, the themes throughout the film and the gender roles played in the film. In the movie Crash we see many pairs where they each have their own different pointsRead MoreMovie Analysis : The Movie 1072 Words   |  5 Pagesarrival, she notices that her family maid is gone. After a multitude of events take place, she decides to write a book about the relationship between black maids and society. 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That included having an opportunity in employment, voting rights, having access to public facilities, education andRead MoreMovie Analysis : The Movie Aloha 1191 Words   |  5 PagesWe live in a white supremacist society. There is a system set in place that favors white people and it’s been this way since the founding of America. Racism in Hollywood is no different, since its conception Hollywood’s preference for white faces has been clear and continuous. From the 1915 film Birth of a Nation to Cameron Crowe’s 2015 film Aloha, Hollywood’s has proven time and time again that we are not living in a post racial society. Racism within Hollywood can be seen in different forms, fromRead MoreMovie Analysis : The Movie Moana 1085 Words   |  5 Pagestheir way through the story in a luxurious ball gown in order to end up with a prince. However, there are many Disney movies that work to challenge these gender stereotypes. 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John Stuart Mill, An English Philosopher And A Political...

John Stuart Mill, an English philosopher and a political economist, had an important part in forming liberal thought in the 19th century. Mill published his best-known work, _On Liberty,_ in 1859. This foundational book discusses the concept of liberty. It talks about the nature and the limits of the power performed by society over an individual. The book also deals with the freedom of people to engage in whatever they wish as long as it does not harm other persons. In _On Liberty,_ Mill employs a combination of formal and informal tones by developing complex ideas through many levels of meanings in form of clear expressions. Mill s use of contrasting metaphors in the paragraphs about the way human beings should develop shows both kinds of tone. The author also employs the figurative language to appeal to his intended audience, both the specialists and non-specialists in philosophy. Mill writes this argument to appeal to the audience who entirely agrees with him. He approaches his thesis by attacking the conservatives as well as the misguided progressives. He refutes any possible opposite idea to his thesis. Mill uses the phrases such as no one s idea, no one should assert, it would be absurd, nobody denies in order to confirm the accuracy of what he talks about and show that no other way of thinking can be accurate. Mill purposely uses these literary techniques because he writes for people who agree with him, otherwise, he would make his audience feel uneasy, orShow MoreRelatedJohn Forbes Nash Jr.912 Words   |  4 PagesJohn Forbes Nash Jr. and John Stuart Mill were both very important economist. John Forbes Nash Jr. was an American mathematician, and an economist. John Mill was a British Philosopher, economist, moral and political theorist, and was the most influential English-speaking philosopher in the nineteenth century. John Forbes Nash Jr. and John Stua rt Mill were both very intelligent as young children. 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The Understanding of Medicine of the Ancient Romans

In our world today, many of our medicine and medical treatments have been brought down from generation to generation, starting from cultures from several centruies ago, being passed down to our hospitals today. Some of our practices started from Ancient Rome.The understanding of medicine from the Ancient Romans evolved from the many â€Å"medical methods of the Greeks, the Etruscans, the Egyptians, the Persians, and other conquered peoples (Crystallinks, â€Å"Medicine and surgery†, Source 1).† They mainly received imports of medicine from other cultures that they adopted from. Ancient Roman’s based their medical practices on science along with their religious beliefs. This resulted in a system of effective treatments and transcendental practices. Not only did the Ancient Romans base their medical practices off of their sacred religion and their scientific theories, but they also incorporated it with superstition. A man named Tacltus, who was not only a historian , but a senator of the Roman Empire, spoke of Rome as a city where superstition interpreted everything, and said that Vespasian cured a blind man with his spittle, and paralyzed a limb by treading on it. (Canadian Anesthesists Society Journal Page 2, Journal Source 4) Roman physicians were strongly influenced by what the Greeks used to do, and would carry out a thorough physical exam of the patient. Many of their treatments were also influenced by Greek practices. Roman diagnosis and treatment of patients consistedShow MoreRelatedEt tu Penicillium?984 Words   |  4 PagesThe ancient Greeks and Romans are known for many things, their government, their leaders, and their great empires that our society draws many traditions from. One thing that our society most certainly has in common with these ancient peoples are our use of fungi for medicine and our knowledge about how certain fungi can be detrimental to our health. 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Musical Analysis of Lose Yourself free essay sample

When faced with the decision of which pop song really stood out to me during my youth and adolescent years, the song Lose Yourself by Mine Immediately came across my mind. From listening to this song during soccer game warm ups, to quietly being indulged in my own headphones while studying for high school exams, this song was like no other in my Tunes library. On top of its amazing use of musical elements, I especially love this song because of its connection to certain socio historical factors and the pure raw meaning behind its lyrics. Although the reaction o this song was quite mixed, and stirred a lot controversy, it was the most defining rap song of the early 20005. While sitting at my seat pondering about this piece, It brought me to a scene of reminisce to all the milestones that Vie gone through with this song playing in the background. We will write a custom essay sample on Musical Analysis of Lose Yourself or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This feeling serves as a foreshadow to the content and messages delivered In this song that will be further discussed. I will attempt to dissect Lose Yourself in this paper and provide a thorough analysis of its different musical elements, its social background, and my own personal thoughts towards It.Amines Ingeniousness in creating this masterpiece resulted in an academy award for the best Orlando song In 2002 a vindication to the Impact that this song has had. In discussing its musical elements, something which makes this song so easy to enjoy and popular among all audiences is its duration. Its combination of piano, guitar and drums creates a simple layering which rocks to a common 4/4 time measure. Its rhythm is simple but strong, and gives Mine a good framework to rap on. Similar to many rap songs, the time measure does not change throughout the whole piece and keeps a repetitive beat.The consistency of guitar chords playing on the downbeat creates an engaging feeling for the listeners to nod their heads to. Most notably, in the beginning of the song where the guitar is first introduced, the use of the word generatorl can be heard very clear. The snares follow a similar four feel rhythm with accents on the downbeat while the piano compliments these two aspects well with its harmony. Its duration is very downbeat focused. Apart from the guitar chords and snare drums, we can hear that the left hand chords on the Plano all occur on the first beat of every bar. The use of loud humanities sounds during the chorus Is also on the first beat of every bar. The simple mixture of the uses of these instruments is important in delivering a driving beat for the rest of the song. Lose Yourself employs a typical strophic form. It has the regular ABA sections, where A is the verse and B is the chorus. This song very accurately represents the definition behind verse and chorus. The lyrics explain In details the story of his Journey and certain emotions he encountered through the verses.The chorus Is the moral, hook and what comes to everyones minds when they hind of this song. It stirs inspiration, adrenaline, and is the essence behind this song. Its repeated three times and flows perfectly between the verses, giving the listeners a quick recap of the moral in the song. Mine uses an interesting entrance to this song where he puts out a scenario, and asks a question If you had one shot, or one opportunity to seize everything you ever wanted, one moment, would you capture It or Just let It SLP3.Although similar to a bridge, Its not completely a bridge because song. However, it has the same effect of a bridge, which offers a different sound to he song, sets the tone for the rest of the piece, and engages the audience to begin thinking and keep their ears listening. Simply put, piano chords described as instantly recognizable open the song with a sense of mystery, and throughout the song there is a tense, unrelenting guitar lick4. What make this song so popular among sport teams who want to get pumped before games is the buildup and its dynamics. Every one of the three verses progresses in a crescendo until the chorus. The chorus is very forte and it has quick volume increases by a synthesizer sounding instrument that accents the downbeats in the chorus. The use of the softness of the piano harmony complements this hardness perfectly in his three verses as you can hear it lingering in the back. The use of his fading in and out with the symbolic piano sound uses dynamics very effectively especially his opening, which starts by only a unique piano melody creating that feeling of mystery, nostalgia, and adrenaline.Timbre plays a vital role in the layering of this track. The three main instruments come in at different times and add its own unique place in the song contributing to the overall mood of the song. First, its the light high pitched piano, which is unusual n a rap song. Then the dark low pitched guitar comes in when he starts asking the question and its soon followed by the heavy sounding drums as he starts to rap. The interesting use of timbre gives an acoustic and classical feel versus the drums and synthesizer of hip hop giving the song its diversity and originality.The tempo of this song is not too fast and not too slow. The track runs around 88 beats per minute, close to a maestros. Its the perfect mix of deep thoughts and relentless energy. If this song was any faster, it may ruin the strong statement that it delivers, while if its o slow, it contradicts the fundamental beat and rhythm of hip hop. Although many listeners may associate this song to have a certain depth in its tone, its texture is actually quite transparent. Its very easy to see through this song and dissect the instruments behind its layers.The individual instruments and voices are easy to distinguish and there is no large Jumble of sounds that mixes the sonic landscape. Now that the music background of the song has been established, we will look further into the making and context behind the lyrics. This song is basically the plot f the movie 8 mile a movie about his transcendence from poverty to success and famed. He starred as the main character of the movie, a-Rabbit, which was supposed to represent himself. It was his Journey through the underground rap scene which served as the inspiration for the plot of the movie.In fact, it was on the set of the movie in which Mine himself was so touched by seeing his past being put together, that he spontaneously wrote this piece. During breaks between sets, his producer Just started playing chord progressions, and he would scribble lines in between sets on a small piece of paper. The importance of the instructiveness is reflected in the movie as that actual piece of paper makes an appearance when B- Rabbit was writing lines on a bus. The idea behind the spontaneous creation of the song resembles closely about his past his determination and his ingenuity.Having to Juggle working multiple Jobs to make a living quote from the piece that I cant get by with my 9 to 56, and having limited time and few resources to pursue his passion in hopes of making it into stardom, reflects the hardships that many people who still without the help of any modern music gadgets, other artists, or other resources, he just composed the song while on set and recorded it in a simple trailer recording studio. Ironically, something that seemed so ordinary became his most renowned song, earning him an Oscar.I especially enjoy this song because in those four minutes, it represents everything about his career, his movie, and has continuously inspired me even after a decade. There is a central theme in Lose Yourself about seizing the moment, but the lyrics are fragmented, almost as if Mine is grasping for something to says. However, he gets the message across, imparting shards of trudge and ambition as he switches personalities between a-Rabbit and back to his original self, Marshall Matters.If you follow the narrative that has been constructed by Amines albums and the character he plays in 8 Mile, it is almost as if Mine has simply been sharing his personal diary with listeners. Lose Yourself is a cap on the frustrations, anxieties, and setbacks that everyone can relate to. Not everyone grew up as a poor rapper from Detroit, but its Amines unmatched ability to convey raw emotion that gives him the credibility to put together an anthem that tells us to seize the day and live in the moment while using specific examples from his lives, both real (Mine) and imagined (B-Rabbit).The music video for Lose Yourself was filmed in Detroit, Michigan, and thus contains numerous shots of the iconic city. The video is a mixture of multiple scenarios, including scenes from the movie 8 Mile. The social and historical importance of this video is vast as it reflects the haunted sorrows and broken dreams of Detroit a rundown city hoping to make a new image and revivalist itself in the turn of the century. The specific history of Detroit will not be scudded, but in a nutshell, this city exemplifies a lot of the socio-racial problems present in America especially problems regarding the Diaspora of poor blacks into the inner city and inequality issues. Mine demonstrates hope for the whole city by breaking obstacles of the poverty and racial cycle to make it to the big stages. Its truly special to see that the person bringing hope for all the problems in Detroit is someone who is when first thought of, not representative of the population in the problem ravaged area a white male.A major topic that often revolves around Mine especially in the early sass is owe he is a white male in a predominately black industry, but in a predominately white country. As illustrated in 8 mile, not only does he struggle with some of the more common tangible things associated with poverty, he had to deal with his skin color as being the main source of setback in his career. He eventually overcomes his many obstacles to gain the respect of other rappers. The subsequent impact of Mine was huge; he was the pioneer for other white hip hop artists to look up to. However, his proclaimed self-identity was initially hard to be accepted by both whites and blacks. His darkened whiteness through being raised in an impoverished black inner city Detroit community deprives the filthy white of his dignity. The audacity of this rapper from Detroit is that he dares to heroine this transgression: he is thus the discursively black white who undergoes the experience of moving between the two sides of racial identity. He also explicitly proclaims, Im a piece of white trashes identifying that to some extent he is also a minority within the whites.To put into context, white trash is a common phrase used to categorize a permanently classification was hard for both the black and white community to accept. He was caught up in the middle, with the black music industry not respecting him because of his white heritage, but the dominant white American media not accepting him due to his associations with black culture. However, Mine manages to skillfully manipulate s ocial classifications while alternatively positioning himself inside and outside the mainstream12. When Mine addresses white America, he positions himself on the outside of this group, while addressing black crowds as his own. His music links himself to his social status, reminding us that because of his past and identity of poor white trash, he is perceived as and describes himself as black although his skin is white, crossing the frontiers of race and class. He is from the black side, dark and damned by the America of the powerful. It is this aspect that fundamentally distinguishes Amines uniqueness from other white rappers, such as the Beastie Boys or Vanilla Ice who were both middle class.He demolishes the norm, and is eventually respected by all groups through his merits in his music. He is the first artist to break such racial and class barriers to become accepted by all of America. His popularity exposed the hip hop industry to a whole new market of sub urban white teens, and created drastic transformations along with controversy which will be further discussed. On top of the many positive impacts that Mine has had, he also had his fair share of controversy.Mine has accumulated many people who despise his music through his violent and often degrading lyrics. Ever since he biblically used the infamous n-word to discuss black people, much of the hip hop nation has been divided. One side claims that although it was decidedly wrong for Mine to use such language, the situation only points towards bigger issues effecting hip-hop music and culture. They claim that it is hip-hop in general that is at fault and that Mine is Just another example of that. The other side of the debate contends that Mine is solely at fault.They insist that Amines role as the number one selling hip-hop artist-?combined with the fact that he is white-?makes his comments all the more hurtful and insulting. In 2001, he was famously able to survive a storm of criticism by the gay and lesbian community that was directed toward what they deemed as gay-bashing lyrics on his The Marshall Matters LIP album 5. His objectification of females as hoes and the demeaning way he bashes his ex-wife through gender attacks stirred uproar from feminist groups.Both Castoff and Green would not have been too fond of his function in society and inter-gender relations. Under Castoffs principles, he reinforced atrocious stereotypes about gender, ones that may incur significant consequences in later generations. Despite the firestorm of controversy surrounding his often misogynistic, homophobic and violent lyrics, Mine has always been able to transcend hip-hop musics boundaries in a variety of ways. In conclusion, Lose Yourself is an accurate depiction of everything about Mine put into one song.It stirs emotions and inspiration that has touched millions around the world. Amines persona, his poor upbringing in Detroit with a relative closeness to African-Americans, and his amazing lyrical prowess, afford him two things that are of very high value in the hip-hop community: industry respect and street credibility. He offers a sense of hope for all impoverished communities in the United States. Although he has endured heavy criticism, he has still be up for debate for numerous generations to come, but one thing is certain Lose Yourself is definitely a song for the ages.

Growth of the Business of ALDI in Australia

Question: Discuss about theGrowth of the Business of ALDI in Australia. Answer: Introduction ALDI supermarkets are a retail chain which sells different types of grocery items. It includes meats and dairy products along with other items of daily needs. This store provides discount to their customers on certain days of weeks and is giving a tough competition to the famous retail stores like Woolworths in Australia (Metzger 2014). They offer great quality of product to their customers at a low price. In this assignment, the growth of the business of the supermarkets chains of ALDI in Australia would be studied. The factors that influence this growth of the business of supermarket chains of ADLI in Australia would be studied. An idea would be given about the type of analysis that could be done if data is collected for the research. The expected outcomes regarding the growth of the business of the supermarkets chains of ALDI in Australia would be also be given in the assignment. Problem Statement The problem statement of the assignment is to understand the growth of the business of ALDI supermarket in Australia. The problem statement would help to know about the business of ALDI supermarket chains in Australia and would help to compare its current status in the business of retail industry with its previous status. Research Aim The aim of the research is to understand the growth of the business of ALDI supermarket in Australia. The aim of the research is also to know about the business of ALDI supermarket chains in Australia and would help to compare its current status in the business of retail industry with its previous status. Research Objectives The objectives of the research are as follows: To find the current status of the business of ALDI supermarket chain in Australia To understand the growth of the business of ALDI supermarket in Australia To compare the current status in the business of retail industry for the supermarket chain of ALDI with its previous status Research Questions The questions of the research are as follows: How is the current status of the business of ALDI supermarket chain in Australia? How is the growth of the business of ALDI supermarket in Australia? On comparing the current status in the business of retail industry for the supermarket chain of ALDI with its previous status, how did it change over the period? Research Hypothesis The hypothesis of the test is as follows: H0: There is no growth in the current status in the business of retail industry for the supermarket chain of ALDI H1: There is a growth in the current status in the business of retail industry for the supermarket chain of ALDI Literature Review ALDI is a famous retail store in Australia and it provides variety of items to its customers. The items range from grocery items to meats and dairy products. This retail industry also provides various products of daily needs to their customers. According to the viewpoint of Kotler et al. (2015), it is seen that the supermarket chain of ALDI in Australia has been going from strength to strength and it is seen that the supermarket chain has been increasing its customers base between the year 2005 to 2013. The number of customers had increased from under a million to 4.2 million on an average for a period of four week (Camero et al. 2015)s. According to the viewpoint of Brenes et al. (2015), it was seen that in the year 2013, ALDI supermarket chain had been placed in the top three supermarkets in context of the market shares. It is seen that the supermarket chain of ALDI accounts for 10.3 percent of all the dollars in the grocery section of the supermarket groups. ALDI lies in the third position after Woolworths and Coles. The popularity of this international supermarket group shows that other international supermarkets can enter the grocery market of Australia and provide a tough competition to the grocery supermarket chains of Australia. As per the viewpoint of James (2016), it was seen that the main motto of ALDI is to provide high quality of products of their customers at an incredibly low price. In short, they provide a smarter way to the customers to shop. ALDI is seen to distribute gift vouchers or gift cards to their customers using websites, Facebook promotions, emails and SMS marketing. They also provide various other offers to their customers (Kurnia et al. 2015). They usually provide deals and offers to their customers on Wednesday and Friday. They have a deal of day deal where they provide amazing deals to their customers on their fresh Aussie meat, fresh produce and other exciting and different products of the fridge. According to the viewpoint of Sutton-Brady et al. (2015), it was seen that ALDI have about 8000 stores located across the globe. It is also seen that they had been operating for over 60 years and they have a tale of unrivalled success. ALDI provides their customers with exclusive branded products that are the leading quality in the market and are usually available at high prices. ALDI store supermarket chain had debuted itself in Australia in the year 2001 and it had established the stores across New South Wales, Victoria, Queensland and ACT. The supermarket chains of this retail industry had established over 270 stores across the states of Australia and have become one of the top 10 retail industry in Australia (Burch and Lawrence 2013). It is seen that the supermarket stores of ALDI is Australia is planning to increase their stores in the eastern region of the country in the coming years. The management of ALDI in Australia has an ambitious program to expand their stores in the country. The sales of this retail store are forecasted to reach beyond $15 billion by the year 2020 thereby, rising almost by 90 percent (Arli et al. 2013). It is seen that prices of the products in ALDI is cheaper by 25% as compared to the products of Coles and Woolworths, which gives an advantage to ALDI over Coles and Woolworths in terms of basket size. Thus, according to the managing director of ALDI supermarket stores in Australia, it is seen that the sales of ALDI could double or triple. However, it had remained somewhat of a niche retailer since the setup of the stores in 2001 as they provide a limited range of items at a heavily discounted prices (Burch et al. 2013). Research Methodology Research Design The design of the research involves selecting the appropriate population of the data that are useful for the research. Appropriate number of samples would be selected for the purpose of the research. These selected samples would undergo statistical analysis and hypothesis would be tested using t-test. The outcome of the research would satisfy the objective of the research help to solve the hypothesis. Data Collection The collection of the data for this purpose would be both secondary data and primary data. Secondary data would be collected from the records of the management of the company in Australia. The data about the sales and revenue of the company would be collected for the past 15 years and these data would be analyzed and interpreted find the growth of the company. The primary data would be collected on interviewing randomly chosen 50 customers who are loyal to the retail stores of ALDI in Australia. These customers would be interviewed using questionnaire method and close ended questions would be asked to them. The questions would be in Likerts scale and the responses of the chosen customers would be the sample of the research. Data Analysis The collected data, which includes both primary and secondary data, would be analyzed using various statistical tools. Statistical methods of descriptive statistics, methods of central tendency, correlation and regression would be used to analyze the collected data. T-test would be used to perform the hypothesis test. Ethical Consideration The researcher should follow the ethical rules during the research. The researcher should clearly state the respondents about the objectives of the research. He should not tamper the responses of the respondents and should not alter the secondary data collected for the purpose of the research. The researcher should not force the respondents to participate in the research and he should not use any arms and harm the respondents during the research. Expected Outcome It is expected that the rate of growth of the business of ALDI in Australia would increase sharply in the upcoming years. It is expected that the business of the company would overtake the business of Woolworths and Coles in the near future. The customers are expected to be loyal towards this retail supermarket chain and would buy more from this retail supermarket chain. It is also expected that providing the customers with best quality of products at a lower rate will be beneficial for the business of the company and it would help to increase the business of the company in Australia. Recommendation It is recommended that the company must increase their diversity of their product and advertise more about the deals and products found in their retail supermarket stores. This would help them to draw more customers and increase the revenue of the company at a better rate. References Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E., 2013. Woolworths Australia and Walmart US: Best practices in supply chain collaboration.Journal of Economics, Business, and Accountancy| Ventura,16(1), pp.27-46. Brenes, E.R., Segura, M. and Pichardo, C.A., 2015. Agropecuaria Montelbano.Journal of Business Research,68(12), pp.2517-2526. Burch, D. and Lawrence, G., 2013. Financialization in agri-food supply chains: private equity and the transformation of the retail sector.Agriculture and Human Values,30(2), pp.247-258. Burch, D., Dixon, J. and Lawrence, G., 2013. Introduction to symposium on the changing role of supermarkets in global supply chains: From seedling to supermarket: Agri-food supply chains in transition.Agriculture and Human Values,30(2), pp.215-224. Cameron, A.J., Sayers, S.J., Sacks, G. and Thornton, L.E., 2015. Do the foods advertised in Australian supermarket catalogues reflect national dietary guidelines?.Health promotion international, p.dav089. James, S.W., 2016. Beyond localfood: how supermarkets and consumer choice affect the economic viability of small?scale family farms in Sydney, Australia.Area,48(1), pp.103-110. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Kurnia, S., Hill, S., Rahim, M.M., Larsen, K. and Braun, P., 2015. Food Hubs in Australia: Benefits, Challenges and Potential IT Contributions. Metzger, K., 2014. International Management Analysis of ALDI. Sutton-Brady, C., Kamvounias, P. and Taylor, T., 2015. A model of supplierretailer power asymmetry in the Australian retail industry.Industrial Marketing Management,51, pp.122-130.